template kit
B2B services
SEO and outbound in parallel — same narrative, two engines
Unified GTM kit: topical SEO, landing paths, list strategy, and prospecting sequences — measured on meetings and pipeline.
Ideal customer
- · B2B services with $500K+ ACV or recurring contracts
- · Founder-led sales with 1–5 reps
- · Teams testing outbound without a full SDR stack
Pain we solve
- · Inbound and outbound tell different stories
- · SEO is generic; lists don’t match ICP
- · Meetings don’t attribute to motion
Program pillars
Narrative
One positioning story across site, search, and email.
Lists
Enrichment rules and handoff so sales works clean data.
Pipeline proof
Weekly metrics on replies, meetings, and stage progression.
How we measure success
Meetings bookedOpportunities createdOrganic-assisted pipeline
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